Internet marketing, also known as digital marketing,
web marketing, online marketing, search marketing or e-marketing, is referred to
as the marketing (generally promotion) of products or services over the
Internet. iMarketing is used as an abbreviated form for Internet Marketing.
Internet marketing is considered to be broad in scope because it not only refers
to marketing on the Internet, but also includes marketing done via e-mail and
wireless media. Digital customer data and electronic customer relationship
management (ECRM) systems are also often grouped together under internet
marketing.
Internet marketing ties together the creative and technical aspects of the
Internet, including design, development, advertising, and sales. Internet
marketing also refers to the placement of media along many different stages of
the customer engagement cycle through search engine marketing (SEM), search
engine optimization (SEO), banner ads on specific websites, email marketing,
mobile advertising, and Web 2.0 strategies.
